The design emphasises MS's dedication towards serving its SMA (AP). The strokes represent the 'thread' and all 4 strokes ('threads') merge together to form the weave. Similarly drawing comparison to MS's various elements integrated tightly to serve the SMA (AP)

Industry: Software

A royalty design was requested by the client. We created this design in line with a old british setting. The uniqueness of this design is in the manner in which the letters 'G' and 'L' as fused together.

Industry: Apparel

The basic idea of the logo is to appeal to the masses in a pleasing manner and at the same time to have a strong brand recollection. The colours and tones were chosen to represent that.

The 5 'waves' represent the hand that is reaching out to assist the community - together they also form the ripple which could be observed by the tones and curvature of the logo.

Industry: Consultancy

MediaPlanet wanted to establish themselves as an 'out of this world' design agency. That is what we created in the design - literally.

We represented MediaPlanet as a planet of their own and made the logo simple, effective and memorable.

Industry: Media

The logo was created for a Resort Show handled by Singapore Exhibitions.

The orange brush stroke representing the sun and the light blue stroke representing the waves when put together form the letter 'R' - the first letter in Resort Asia 2007.

Industry: Events

Extending the idea of SMG (above), The Cancer Centre, retained the style and design elements. The medical cross has been emphasised and the words are reflected clearly.

Industry: Medical

Using simple strokes to show the elegance but yet the seriousness the client projects.

The strokes are created to represent the words 'A', 'P' and 'S' graphically, and at the same time combined together to form the symbol infinity - representing the infinite possibilty that could be achieved in plastic surgery.

Industry: Medical

This is a similar design logic, but with a tinge of harmony (yin-yang) represented subtly.

The curve also represents the spine of the individual which forms a important human part in osteopathy

Industry: Medical (Osteopathy)

The hands are poised over a ball forming a shape of an eye.

The hand represents care and the eye representing focus and concentration.

Industry: Medical (eye)

The treatment of the 'W' gives it a musical look. The design is also created to be techie and cool.

Industry: Audio Studio

The 'pose' of the individual forms the shape of a 'M' for 'Medicare'

The combination of Red and Blue is used to represent the medical line for which the logo represents.

Industry: Medical

The design is a gift box (black) wrapped with a red ribbon (the cilent's corporate colours). The gradient ribbon (fully created in vector format) gives more depth to the logo.

Industry: Online Shopping

The words 'WOW' is graphically represented as such. The 2 'W's is represented by the waves, and the 'O' is represented by the dolphin and the splash from the dolphin forming the head of a boy.

Industry: Personal Development