1. As this is a single fluid design that fits seamlessly for any screen resolution, RWD
consistency across all devices and are stronger for branding.
2. Low cost of maintenance as changes only have to be administered once. AWD requires
made for desktop, tablet or mobile versions respectively.
3. Since a single URL is shared regardless of desktop, tablet or mobile devices, RWD enables
SEO strategy to be much more effective than AWD sites which have distinct URLs.
Enter Points. A point is an abstract form of measurement for iOS devices, referred to
as DIP (Density
Pixels) on Android. With points, designers simply design a banner at 200 points tall, and
multiply it by the pixel density of the device it is being displayed on i.e. banner
200px on 1x and 400px on 2x.
1. Designing and developing your site will be time-efficient as it only exists in 2 specific
namely, desktop and mobile versions.
2. Ease of testing on the specific states as it is straightforward compared to the effort
to create a single RWD design that has to be stringently tested and troubleshot to display
across different resolutions.
3. As a result of a more stable and controlled implementation, AWD is more cost-effective
However, for best practices, RWD is the way to go as it brings out greater long-term
larger context of branding as it allows for greater consistency for your users as they
the same site across different viewing devices.
RWD allows for easy updating and SEO
optimization once you get through the more tedious initial setup.
If it is simply a temporary
landing page to promote your new product or event, AWD is going to save you a lot of time
without having to worry about long-term maintenance issues and should be one of the few
you turn to AWD.